Little River is a special neighborhood in the heart of Miami’s urban landscape that dates back to the late 1800s.
Driven by stewardship, creative storytelling, and pride in Miami’s diverse residents, Little River has established itself as an enclave for small businesses and cultural tastemakers. Timeout ranked it the coolest neighborhood in Miami and the 12th coolest in the world (out of 38)
Brand Development
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Crafted neighborhood touch points and analyzed local and national marketplaces while implementing a locally-driven strategy aimed at creating and inspiring sincere connections.
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Married the market positioning and concept with a comprehensive visual style and written story.
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Collaborated with Sun&Sons, crafted content for print and digital collateral across Little River’s portfolio.
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Created a comprehensive document providing a holistic view of the brand, including its mission, vision, and core values.
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Create compelling copy that connects with a local and national target audience across all digital and print applications.
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Identified, developed, and managed collaborations to enhance brand equity through experiences, uphold brand integrity, and organized ongoing programming.
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Facilitated and created local and national partnerships aligned with neighborhood standards.
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Manage all aspects of event production, from the initial planning to property management, vendors, and special equipment, to the execution on the day of the event.
Experience Curation
Brand Marketing
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Created an effective digital marketing strategy to drive awareness to promote leasing, tenants, and the neighborhood historical cultural.
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Translated brand identity into a multitude of touch-points from printed collateral to still and motion photography.
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Managed the strategic planning and execution of social media campaigns and content creation initiatives to enhance brand visibility and engagement across digital platforms.
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Developed strong local connections to market tenants and neighborhood offerings.
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Managed email marketing strategy, crafting impactful emails to maximize open rates and audience engagement with over a +49% open rate, growing 3-4% each month.
