Walter’s Mercado
Named after the beloved Latino astrologer and pop culture icon, Walter’s Mercado is an opportunity to discover deeply creative under-the-radar local talent in Miami that you didn’t know existed.
Featured in Timeout and Hempishere Magazine, this monthly market showcases fashion through the decades, vintage furniture and homewares, original artworks, curios, plants, vinyl records, and more.
Brand Development
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Crafting each touchpoint of Walter’s Mercado, analyzing local and national marketplaces and implementing a well-fitted concept to meet Miami’s locally driven artistic and secondhand market demand.
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Married the market positioning and concept with a comprehensive visual style and written story.
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Collaborating with Sun&Sons, developed branded collateral to procure each item in time for the launch, adhering to a strict deadline.
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Created comprehensive document providing holistic view of the brand, including its mission, and values.
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Recruit and hired onsite talent and 3rd party vendors – trained on brand standards and practices.
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Planned and hosted special projects such as a personal style consultant and pop-up gallery for a strong cultural fit.
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Facilitated local partnerships with small businesses such as Raw Figs & OCISLY Ceramics to enhance brand equity through experiences.
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Manage all aspects of Walter’s Mercado, from the initial planning to property management, vendor and entertainment bookings, special equipment, and food and beverage partner to the execution on the day of the event.
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Worked with Sun& Sons and Haitian artist Serge Toussant to create modular way-finding system.
Experience Curation
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Created an effective digital marketing strategy to drive awareness in the marketplace.
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Captured and produced film and still assets to further generate brand awareness with existing patrons, new customers and potential vendors.
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Facilitated press outreach, management and visits for mentions and shortlists.
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Managed the strategic planning and execution of social media campaigns and content creation initiatives to enhance brand visibility and engagement across digital platforms.
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Developed strong connections to market the event with locals via loyalty and engagement.
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Managed the email marketing strategy, crafting impactful emails aimed at maximizing open rates and audience engagement.
Brand Marketing
